Reasons Why You Need A Google Street View Virtual Tour of Your Business.
Are you looking for an innovative way for brand marketing and advertising your business? You should consider adding a Google Street View virtual tour to your Google My Business listing.
First, you might be thinking, what is a Google Street View virtual tour? Well, a Google Virtual Tour is essentially a Google Street View virtual tour for a business location, typically for the inside. Google Street View virtual tours are great for restaurants, automotive dealerships, retail stores, gyms, salons, golf courses, universities, and more.
A Google Street View virtual tour is a simulation of an existing location, usually composed of a sequence of images by a Street View Trusted pro or agency.
In this case, the 360-degree images are created, then added to your Google My Business listing as an interconnected virtual tour. The new 360-degree virtual tour is now visible along with your other location information, so searchers can get a better sense of what it’s like to visit.
With over 65% of all searches on the internet happening on Google, creating an optimized Google My Business listing complete with a Google virtual tour should be the top priority for any business owner.
Reasons to have a Google Maps Street View virtual tour of your business.
#1 Having more high-quality content on your listing improves interaction.
Having a fully optimized Google My Business listing means having it filled with content beyond just the basic information, such as Name, Address, and Phone number (NAP). The more high-quality professional content and interactions your listing has, the better it can be for the ranking of your listing.
Let’s imagine you have a retail location and you want to make sure your customers can find you on Google.
You would want some great photos of your storefront, most popular items, and the inside atmosphere. But if you had a Google Maps Street View virtual tour as well, the attraction, interaction and time spent could all DOUBLE. People will spend time walking around your place virtually versus just skimming over still pictures and details. The difference is that it gives a real look at your business and well, honestly it’s rather fun to do!
As your prospects tour your business virtually, the views are interpreted by
Google as a positive organic interaction with your listing. These positive interactions help with a higher ranking on Google. So, doubling-down on the type of photo content you are allowed on Google should be a no-brainer.
To most people, the virtual world still packs a major wow factor. Any customer looking at your listing will genuinely enjoy the experience. Plus, it lets your customer know that you are up to date with current technology and will likely be around to serve them for a while.
#2 360-degree images show instantly what can be hard to describe.
So, your location has beautiful fixtures, great art and fantastic wall treatments with plenty of warm space. How do you describe that instantly without saying a word?
With high-quality 360-degree photos of course!
The Google Street View virtual tour will allow your customer to instantly experience the atmosphere and feel of your location with their own eyes. A trick that makes their brain feel like they’ve already been there.
They can walk around to different sections of the venue and quickly decide to visit. Professionally produced tours are produced in such high-quality format that you can zoom in and see everything they need to get a better idea of what a business is all about.
#3 Up-to-date Street View image of your storefront allows customers to find the business easier.
For example, we’ve seen a street view picture on a business’ listing that was taken by the Google Maps car before the building was built. When a customer looked at it on Google Maps to get there, it was only a photo showing an empty patch of land.
This can be confusing to a valuable prospect trying to identify your business. Also, if you are in a location where you recently took over a formerly used place, the chances are that the Google street car passed by when that company was set up and not your company. Showing their signage or even flaws that you may have fixed or changed or completely renovated over.
When you add any outside 360-degree pictures, it can replace the thumbnail picture of the most current Google Street View tour taken by the Google Maps Car of that address.
The Google Maps car may only drive by once per year or less often in rural areas, so this can be remedied by getting a tour.
When your tour is photographed, most professional Google virtual tour producers will start with a point or two of the storefront as the beginning of the tour. If taken close enough to a Street View node, this image usually becomes the new thumbnail of the listing on Google Maps. This newly updated thumbnail helps your customers get an accurate look of your storefront when navigating to your location.
#4 Innovative way to attract and interact with your customers.
Virtual reality has become a tangible force in our daily lives. More and more the virtual world is being developed to help us do all kinds of things – travel, education, even medical technology.
Google and Facebook are pouring billions of dollars into the development of hardware and applications to prepare for the next generation of user demands. The future holds many uses for virtual reality but one available right now is as a tool specifically to engage with customers.
A Google Street View virtual tour of your business will allow your customers to experience your location. Most smartphones today will let you see virtual images without using special glasses or a virtual reality headset. Any customer with a smartphone can interact with your space quickly. The tour gets them to interact with listing in a way that wasn’t available before.
#5 See how many times the images have been viewed.
Another great feature of your Google My Business listing dashboard is the ability to track how many times your photos are clicked on and viewed.
When you claim your Google My Business listing, you get access to your Google My Business Dashboard. The dashboard is where you manage your listing and also see how many views you’ve gotten off your photos. You will also see stats for how many impressions, clicks to website, calls or clicks for directions the listing has received for a given period.
These are all great indicators of how many people are engaging with your listing and taking action.
You can even track the number of views when adding the tour to your website. If you are using Google Analytics on your site, you can quickly track the number of views the tour gets, amount of time spent on the page and more. Setup a goal within the analytics dashboard and you can track the ROI of the tour.
#6 Google Maps Street View virtual tours can be used in other places.
A Google Street View virtual tour of your business can be embedded and shared in other places outside Google as well.
You can add it to your website easily just like a YouTube video. Just copy and paste the embed code into a website block, and it will appear in just about any context you’d like.
Some businesses like to use different parts of the tour on different pages. Like an events facility showing off a private hall on a page about events. Or an apartment complex showing of the gym and pool on a page about the amenities.
It can also be posted on social media that has 360-degree support, like Facebook. As we all know social media is a great way to stay in touch with people interested in the products and services. Use 360-degree content as a way to get them into your store virtually and then physically. Facebook 360-degree post example
Another tip if you have an email list, you can re-engage with your past clients by sending a link to your new virtual tour.
#7 Can help improve website rankings.
Having a 360-degree virtual tour on Google Maps is a great way to help boost the attraction and interaction with your Google My Business listing, but when you add the tour to your website, you can see even more significant results. As mentioned above, the virtual tour can be added easily to other sites via an embed code.
Embedding the 360-degree virtual tour onto your website can help keep a visitor on your site and interacting with it. When a visitor stays on your website, search engines like Google take notice and can eventually start boosting you in the search results for specific keywords. Search engines tend to rank websites that have a higher “time on page” count than sites with a low “time of page” count.
#8 Reach a broader customer base.
There are no geographical barriers to the implementation of virtual tours. Anyone from around the globe can see your business for what it is, providing a connection that most local businesses would generally lack. Here in Florida, we are a tourist destination and wouldn’t it be great to give potential customers a way to check out your business before they even arrive on vacation?
#9 Google Street View technology
The Google Street View virtual tour is powered by Google Street View technology. What does this mean for you? Your Google virtual tour will work on almost any device, either computer, tablet or smartphone and the tours will work anywhere in the world.
#10 Inexpensive form of advertising.
Google will host your virtual tour on Google Maps for FREE, so no monthly or yearly hosting fees associated, unlike other virtual tour sites. The cost of photography, editing, stitching, and publishing to Google is also inexpensive and is a one-time fee.
Having a Google Street View virtual tour is a great way to optimize your Google My Business listing to get you ranked higher on Google. The tour can be vital to getting traffic to your business, plus the 360-degree virtual tours are highly recommended by Google themselves.
Why hire Biz360Tours as your Google Trusted Photographer?
Biz360Tours has been a Google Trusted Photographer since February 2012 and has helped Google shape the program into what it is now. Hire Biz360Tours; a professional Google Trusted Photographer to photograph your business as we use top of the line equipment. Our cameras produce images that meet Googles highest quality, not the bare minimum like other companies. When you hire Biz360Tours to photograph and publish your Google Maps Street View virtual tour, you get 100-megapixel high-resolution 360-degree panoramic images, not 14-30 megapixel low-resolution 360-degree panoramic photos.