Why Real Estate Pros Should Hire a Professional Photographer

Why Brevard County Real Estate Agents Should Hire a Professional Photographer and Use Matterport 3D Digital Twin Services

Real estate photography has come a long way in recent years. With advances in technology, it’s now easier than ever to capture stunning images of properties that show them off in the best possible light. However, not all real estate agents take advantage of this opportunity. Some still rely on their own photography skills or even their smartphone cameras to snap pictures of the properties they list. This is a mistake, as professional photography can have a significant impact on the sale of a property. In this blog post, we’ll discuss why real estate agents should hire a professional photographer and use Matterport 3D digital twin services, and we’ll provide statistics that demonstrate the effectiveness of these tools.

Why Professional Photography is Important for Real Estate Listings

First and foremost, professional photography can make a property look much more attractive to potential buyers. According to a survey by the National Association of Realtors (NAR), 92% of home buyers use the Internet as part of their home search. This means that the photos of a property that appear on the internet are often the first thing a buyer sees. If the photos are poor quality or unappealing, the buyer may not even bother to schedule a showing. On the other hand, if the photos are high quality and showcase the property in the best possible light, the buyer is much more likely to be interested in seeing the property in person.

In addition to making a property look more attractive, professional photography can also help to sell a property faster. According to a study by Redfin, homes that were professionally photographed sold faster and for more money than homes that were not. Specifically, homes that were professionally photographed sold for an average of $3,400-$11,200 more than homes that were not. Additionally, homes that were professionally photographed sold 21 days faster on average than homes that were not.

Why Matterport 3D Digital Twin Services are Important for Real Estate Listings

While professional photography is essential for real estate listings, it’s not the only tool that real estate agents should use. Matterport 3D digital twin services are another powerful tool that can help to sell a property faster. Essentially, Matterport 3D digital twin services allow potential buyers to take a virtual tour of a property. This can be especially helpful for out-of-town buyers or buyers who are hesitant to schedule an in-person showing. According to a survey by Matterport, 99% of sellers and listing agents who used Matterport 3D digital twin services reported that they saw a positive impact on their listings.

In addition to providing a more immersive experience for potential buyers, Matterport 3D digital twin services can also help to increase the number of leads a real estate agent receives. According to a study by Realtor.com, listings with 3D virtual tours receive 49% more qualified leads than listings without virtual tours.

In conclusion, real estate agents who want to sell properties quickly and for the highest possible price should take advantage of both professional photography and Matterport 3D digital twin services. By doing so, they can make their listings stand out from the competition and provide potential buyers with a more immersive and engaging experience. The statistics we’ve cited in this blog post demonstrate the effectiveness of these tools, and we encourage all real estate agents to consider incorporating them into their marketing strategy. If you are ready to make your real estate brand stand out from the others, contact Biz360Tours for your professional real estate photography needs. 

Sources:

National Association of Realtors. (2018). Real Estate in a Digital Age.
Redfin. (2013). The Impact of Professional Photography on Home Sales.
Matterport. (2016). Matterport 3D Showcase Survey Results.
Realtor.com